Here is the list of objection in using social media, we all hear from people for using social media. Nick Shin listed these 30 objections in his blog post and also he gave some tips for how do you respond to these objections.
1. Why should I? I don’t need to. Just because everyone else is doing it, doesn’t mean I have to.
2. Fear of change; I’m going to stick to what works for our business; we’ve been fine without it
3. It costs too much
4. I’m in no hurry
5. I have no desire
6. It will require too many resources within our company
7. I’m worried about the legal ramifications/regulatory issues
8. It’s too risky; we’re better off doing nothing
9. You can’t measure it; social media results are not easily visible to non-users
10. We give up too much to the customer; privacy issues
11. We won’t make any money/no ROI potential; it will take too long to pay off
12. We can’t control the message
13. We want to control the message
14. It will take too long to implement
15. It’s just a blog, Twitter and Facebook- What’s that going to do?
16. Our customers are not on social networks/don’t use social media; Not our target market
17. It’s too complicated; we don’t know the first thing about social media
18. We can’t control our employees using it
19. We’re B2B so there is no reason for us to engage consumers
20. Don’t want to acknowledge negatives
21. Don’t have time to adapt to the technology
22. There is too much meaningless discussions online; no trust
23. Lack of expertise
24. We already do social networking, we have a facebook fan page.
25. We’re waiting for it to mature
26. We tried it and it didn’t work.
27. It doesn’t fit the company’s brand.
28. We can’t convince upper management/management doesn’t support it
29. I suffer from information overload so I don’t need anymore.
30. We’ll stick with traditional media
